Director, User Acquisition

Required Education, Experience, and Qualifications

  • BA/BS degree in a relevant field of study
  • 3-5+ years digital marketing/user acquisition experience, preferably in the mobile app or mobile gaming space
  • 2-3+ years in a leadership and management role
  • Excellent communication skills, including the ability to sell one’s ideas and negotiate
  • Ability to project plan and effectively manage multiple concurrent projects
  • Experience working and managing ad platforms potentially including Unity, ironSource, Applovin, LinkedIn, Google, Facebook, Apple Search Ads, Instagram, etc.
  • Experience with mobile MMPs including Appsflyer, Adjust or Kochava
  • Experience in mobile app user acuisition

Desirable Education, Experience, and Qualifications

  • Masters
  • Expert-level understanding of the current mobile user acquisition and marketing landscape, mobile analytics, and mobile attribution
  • Affinity with the wellness category
  • proven ability to understand brand voice and develop marketing campaigns accordingly
  • Experience with subscription based products a plus

Knowledge, Skills, Abilities

  • Expertise with Excel or Tableau, or similar analytics/visualization software is a plus
  • Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
  • A desire to do both strategic planning and daily execution/optimization
  • Demonstrated ability to set and maintain multiple priorities in an environment with shifting priorities, while providing accurate deliverables in a timely fashion
  • Strength in self-motivation and ability to assume ownership of assignments and projects
  • Strong interpersonal, verbal, and writing skills in dealing with payers, guests and team members
  • Share your mastery of user acquisition channels by coaching and mentoring our team
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