There’s a common myth in healthcare and you’ve probably heard it before:
“You can’t shop for medical procedures like you shop for other services.”
For decades, that belief has gone mostly unchallenged. But here’s the truth: not only can you compare costs for medical care you should. And with the right tools, it’s easier than ever.
Where the Confusion Starts
Unlike booking a flight or buying groceries, healthcare has long lacked transparency. Prices vary wildly, bills arrive weeks later, and patients are left wondering:
- Is this what I was supposed to pay?
- Could I have gone somewhere cheaper?
- Was there even another option?
This uncertainty has created the illusion that shopping around “isn’t possible” when in reality, the system just hasn’t made it easy.
Why People Don’t Shop Around (Yet)
Most people don’t compare prices for one simple reason: they’ve never been given the information to do it.
When pricing is hidden, unclear, or inconsistent, it feels impossible to make an informed choice.
Common barriers include:
- Lack of upfront cost estimates
- Fear of accidentally going out-of-network
- The assumption that “insurance takes care of it”
- Worry that cheaper means lower quality
These aren’t excuses they’re signs of a system that’s failed to empower its users.
The Reality: You Can Compare Care
Thanks to technology, regulations, and a growing demand for clarity, healthcare is finally catching up to the rest of the consumer world.
Hi Neo is part of that shift. We let users:
- Search by procedure, location, or provider
- Compare real-time pricing and coverage
- Understand what’s in-network and what’s not
- Make decisions based on quality and cost, not guesswork
It’s not magic. It’s just modern.
Better for People, Better for Plans
When people shop smarter, outcomes improve. They avoid unnecessary charges, skip redundant care, and take action earlier. And for employers, that means fewer claims, lower costs, and a healthier, more engaged workforce.
Key takeaway:
People don’t avoid comparing medical prices because they don’t care they do it because they think they can’t. At Hi Neo, we’re proving that you can shop for care and that when you do, everyone wins.
